2009 Dita Optical Catalog

My new Dita Optical Catalogs just came in, I’m pretty stoked on how they came out. This time I decided against going with a glossy catalog stock for the guts and went with a nice 80lb matte cover stock, gave the whole book a really cool muted feel that fits Johns photography perfectly. My favorite photo for this campaign by far is the opening spread (second image below) has a nice Alfred Hitchcock meets Vivian Westwood vibe, perfect for our Women’s Optical Debut…

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