2009 Dita Sun Campaign Concepts

Been working on the new Dita Sun Campaign for the last week or so. Here are a couple concepts for the new campaign… I guess it’s a little sneak preview of sorts.

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2009 Dita Optical Catalog

My new Dita Optical Catalogs just came in, I’m pretty stoked on how they came out. This time I decided against going with a glossy catalog stock for the guts and went with a nice 80lb matte cover stock, gave the whole book a really cool muted feel that fits Johns photography perfectly. My favorite photo for this campaign by far is the opening spread (second image below) has a nice Alfred Hitchcock meets Vivian Westwood vibe, perfect for our Women’s Optical Debut…

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Scuba Diving in Aruba – April 2007

Before we went to Aruba I decided to buy an underwater case for my Canon IXY 800IS. Thought it might be fun to try out a little underwater photography. The case ended up working great and these are just a few of the shots I got.

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Aruba – April 2007

Back in April 2007 Lauren and I went to Aruba for Lauren’s Parents 25th Anniversary. We had a really great time exploring the island, scuba diving and just kicking it with a drink on the beach. Aruba is a small Dutch island about 20 miles off the coast of Venezuela.

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Gracen Business Cards

My Gracen business cards finally came back from the printer, had a few problems with the paper availability, which delayed things a bit. I’m extremely happy with how they turned out, the photos hardly do them justice. The cards are duplexed with letter-pressing both sides, printed on 80% recycled post consumer stock using soy based inks.

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